4 of the Easiest Tasks for Realtors to Outsource
You’ve just finished showing one house that ran late, and now you’re speeding down the highway to hurry up and get to your next showing in time.
As you inhale the granola bar that’s sitting in your glove compartment because you don’t have time to stop and eat a real meal, you wonder if there’s a way to make your day-to-day tasks as a realtor easier.
Well, the good news is, there is!
While there’s not really a way to get around showing your properties, there are plenty of tedious tasks that you can outsource. Here are 4 of the easiest tasks for realtors to outsource…
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Photography
While most buyers will make the commitment to buy after seeing the house in person, it’s important to use photos that make buyers want to see the property in the first place!
Let’s be real, you don’t have the time or extra funds to find a good camera, take photos of each room from different angles, and edit the photos. Because of this, the best you can do the majority of the time is to shoot a few photos on your iPhone and hope that buyers are interested in the area enough to take a leap of faith.
Unfortunately, this method will lead to fewer offers, fewer showings, and lower offers on the house.
Luckily, photography is an easy service to outsource! Working with a real estate photography company is simple, as the only thing you need to worry about is setting up an appointment and paying the necessary amount.
In addition to convenience, your investment will get you quality photos that draw buyers in. These quality photos will get you a higher return on the property, potentially making back all the money you spent on photography services.
The sooner you sell one property, the sooner you can move onto another, maximizing the amount of commission you can make in a year!
2. Property Descriptions
To some, a property description is just a few words thrown under the photos that buyers may, or may not, read.
This couldn’t be further from the truth! The property descriptions highlight features that may not be evident in the photos. For example, if the roof was recently replaced or there are brand new cabinets.
These are features you don’t want to leave out or gloss over by assuming that buyers won’t take the time to read the description. In addition to highlighting important information, the description tells a story of the property.
While the photos tell us a story of what the property looks like, the description helps a buyer imagine themselves and their family, dog, or significant other in the house.
Property descriptions are especially important if a property isn’t the prettiest. A well-written property description will highlight the potential of the house, offering a new perspective to buyers.
Lastly, there are certain guidelines that should be followed when writing property descriptions that a professional copywriter would have knowledge of. For example, you don’t want to discriminate against certain groups of people by calling the house a “great home for a family,” or “great for a young, active couple,” as that’s putting a label on who should be looking at the house.
Believe it or not, you’re turning away a huge demographic if you use discriminatory language in a description! So, save yourself the trouble of brainstorming a creative, informative, and appropriate description, and consider outsourcing this task.
3. Custom Floorplans
Who has the time to measure each room in a house and create a custom floor plan off of those measurements between showing houses and trying to find listings to share with clients?
While floor plans aren’t a necessity, potential buyers really do love being able to refer to one. Since pictures can be a little misleading when it comes to the size of a home, a floor plan helps buyers plan for the furniture they have, or the furniture they want to add to each room.
Nothing is more frustrating than moving in, only to figure out that your new sectional won’t fit in the living room!
So, if you want to kick your listing up a notch and make the moving process a little easier for clients, it’s wise to include a floor plan.
The great thing about including a floor plan is that you don’t have to physically do the work to create one! When you outsource this task, a professional will come to the property, measure it for you, and create a polished floor plan.
This saves you hours of time, and may even boost your return!
4. Virtual Tours
Remember when we said tours are one of the things that you can’t outsource as a realtor? Well, that’s partially true.
While you can’t outsource physically showing the homes to your clients, you can invest in virtual tours! With a variety of formats, virtual tours allow potential buyers to see what the layout of the house looks like as if they’re moving room to room.
This service allows buyers to weed out which houses are worth visiting, making their life easier, as well as yours! If a buyer can decide they don’t like the layout of a house through the virtual tour, you may not need to spend your time showing it, just for them to ultimately pass on the property.
Again, this is improving efficiency in your job, as well as potentially increasing your profits!
Which Tasks Will You Outsource?
If you’re feeling overwhelmed by all the tasks you need to complete in a day, there’s no shame in outsourcing some of them!
A little extra help will not only allow you to focus on the more important parts of your job, but it will also improve your listing quality.
To learn more about the real estate marketing services we offer, give us a call today!