4 Benefits of Branded Marketing Videos
Branded marketing videos are one of the most appealing methods for generating higher-quality leads and increasing business mostly because visual persuasion and conversion are easier to achieve.
It’s impossible to deny the advantages of video marketing when it comes to promoting a business. We’ve all heard that a picture is worth a thousand words, so it comes as no surprise that videos have an even greater impact.
To learn more about some of the benefits of branded marketing videos, keep reading…
It Appeals to Emotion
It’s not easy to share thoughts, especially feelings, over the internet. It needs a strong plan and sound reasoning, as these are the main drivers. If you want your real estate business to do well, logic and hard work won’t be enough.
You need to have a powerful presence. This is why every business makes sure its marketing message is both personal and makes people feel something.
Now, if we want to quickly share feelings with a lot of people, videos can do a lot. It will help you explain complicated messages about the real estate business in a way that is easy to understand. This will help you get leads and do well in this time of high competition.
If you want your business to do well, make sure your videos tell a story that is compelling and makes people feel something.
It Increases Traffic and SEO
Think about it for a moment: What is the primary purpose of the organization? If I am not mistaken, the goal of every business is to increase traffic and generate more leads. Well! As a result of incorporating videos into your marketing strategy, not only will your goals be met more quickly, but you’ll draw in a larger audience.
Also, there’s no question that people always look for the best and favor to use services from businesses that show up in the top searches on Google. This is why most businesses work hard to improve their Google ranking. Once you know how to improve your SEO ranking, it’s easy to boost your real estate website to the top.
It’s Authentic
A video’s appeal lies in the ease with which it conveys information and facilitates understanding. A personal touch is provided by video for viewers exploring your properties, and you can take advantage of that personal touch. If you don’t have a lot of free time, you can also make videos that highlight you in the spotlight.
Your videos can address frequently asked questions about the property, give a quick rundown of the buying process and what buyers can expect, or even highlight specific features that you know your target audience will appreciate. Your customers will be impressed by your efforts to go above and beyond with these videos.
You can add these videos to all of your brands’ platforms including:
- Website
- Social Media
- Business Pages
- Personal Profiles
It’s Shareable
Another benefit of using videos in your real estate marketing strategy is an increase in the number of social shares. It’s a great way to make customers feel welcome by telling stories that get people to take action.
Besides being entertaining, videos are also convenient for sharing because they are both brief and easy to do so. If you want to increase the number of social media shares, keep in mind that people are more likely to share content that evokes strong emotions or provides useful information. About 76% of users only want to share an entertaining branded video with their friends.
Always keep in mind that the better your lead generation is, the more social shares you have received. So, get to work increasing your social media shares because you never know when the perfect client will find you there.
Are You Ready to Add Branded Marketing Videos for Your Business?
With video marketing, new customers can be attracted, converted, and kept. As a result, it’s an excellent method for showcasing your company’s products and services to potential customers across a variety of social media platforms.
Want to add branded marketing videos for your business? Reach out to us today to learn more about this and our other real estate marketing services today!
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