500 Homes in 5 Years & Top 1% Secrets: Mastering Real Estate with Coti Brown
On this episode of The Closing Table, we sat down with Coti Brown!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Coti Brown…
Coti Brown, a prominent real estate agent in mid-Michigan, shares her inspiring journey. She co-founded her own company with her husband and has quickly risen to become one of the top agents in the state. Within five years, she has achieved significant success, selling numerous homes and amassing a considerable following on Instagram.
Coti’s motivation to enter real estate is deeply rooted in her upbringing. Raised in a single-parent household, she moved frequently and never owned a home. This instilled in her a childhood dream of homeownership and a desire for a career that would allow her to spend time with her family. Watching HGTV further fueled her passion for helping others find their dream homes. Transitioning from a career in banking to real estate, she aimed to assist people like herself in achieving homeownership, driven by financial necessity and a relentless drive.
Initially, Coti faced skepticism from others, including doubts from her broker about her potential success. Determined to prove them wrong, she strategically planned her career, setting financial targets and reverse-engineering the numbers to meet her goals. This meticulous approach enabled her to sell homes from the very first year and continue setting and achieving new goals annually.
Coti emphasizes the importance of setting goals in any profession. She believes that with the right motivation, anyone can find their drive and passion. She encourages individuals to identify what excites them and pursue it relentlessly, stressing the need for clear intentions to achieve desired outcomes. Vision boards, as visual representations of goals, play a crucial role in her strategy, helping her stay focused and committed.
Building trust and relationships is fundamental in Coti’s real estate business. She values getting to know her clients personally, which extends beyond buying or selling houses. Together with her husband, Coti has developed digital downloads and courses focused on various aspects of their real estate business, particularly events, to share their knowledge and free up time.
Years before leaving Corporate America, Coti considered obtaining a real estate license. Now, she emphasizes the importance of mentoring and paying forward the knowledge she has gained. Her collaborative approach includes freely sharing insights with others in the industry.
Coti’s business philosophy involves giving back to the community. She donates a portion of her earnings to local causes, promoting the idea that everyone can make a positive impact. The concept of “impact agents” underscores her belief that a strong community is the foundation for a strong real estate market. Coti believes in the power of sharing positive actions to inspire others. She encourages individuals to find causes they genuinely care about and align them with their interests. Genuine commitment to a cause, rather than pursuing it solely for business purposes, ensures sustainability and meaningful impact.
Next, Coti acknowledges the difficulty of achieving balance between work and personal life, especially when working with a spouse. They have established clear roles and responsibilities, re-evaluating them annually to adapt to business growth. This approach helps them avoid doubling up on tasks and maintain effective communication.
Coti and her husband have expanded their business to include a title company and rental properties. They emphasize the importance of leveraging debt to build assets, a lesson learned through experience and guidance. They advocate for strategic financial planning and investment to secure future success.
Following that, Coti highlights the importance of leveraging debt and assets wisely. She advises buying a house as a first investment and leveraging it to purchase more properties. House hacking, or renting out parts of a home, is recommended as a path to becoming a multi-millionaire. She encourages taking advantage of platforms like Airbnb or Vrbo for short-term rentals to generate additional income.
Coti urges purchasing real estate to build wealth, especially during challenging market times. She believes that tough market conditions create opportunities for significant asset growth. Her excitement about upcoming property investments reflects her confidence in their potential impact on the community. Coti is equally passionate about personal achievements, focusing on health and family time. She looks forward to upcoming trips, enjoying outdoor activities, and staying politically aware. Her commitment to personal development and financial stability underscores her holistic approach to success.
Check out Coti Brown:
Facebook: https://www.facebook.com/impactagentsrealestate/
Instagram: https://www.instagram.com/cotibrown_realtor/
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