Closing Deals with Consistency and Crushing it in Real Estate – Erik Wright
On this episode of The Closing Table, we sat down with Erik Wright!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Erik Wright…
The conversation starts with Erik giving a little bit of background on his education and how excelling in his academics (with Latin honors!) influenced his success. He believes that the habits that he created help him more than the actual education in balancing and organizing his day.
Next, Erik talks about his involvement in sports and what mentality converted from being an athlete to life as a realtor. He talked about how it all comes down to discipline and time management. He grew up overcoming adversity and working hard because he began playing sports at the age of five. Erik also discussed how motivation differs in sports and business.
When asked what led him to start the Social House, Erik said that he thought real estate was a good business, but the average realtor is 55 years old. He used his knowledge, skills, and technology to his advantage. Erik then talked about how Social House is different from other brokerages because it focuses on taking individual agents and turning them into their own brand, not the other way around. He also talks about what makes his current market, Southeast Michigan, special and how it has grown over the years.
Kevin then asked Erik about his formula for making more money with just resources available to anyone, and how it can differentiate from the competition. Erik explains that there is no secret sauce, but most people simply don’t do it. He also mentioned how open they are and how they share their knowledge with the public. In fact, he hopes that people will eventually adapt to their ways.
Next, he talked about why he believes phone calls slow production in initial engagements with leads. He believes that texting and chatting have higher conversion rates and since they keep the information in one place that they can easily access. When it comes to follow-up, he mentions how he likes to add clients and even prospects on Facebook. He would then interact with their posts, which allowed him to stay in touch without only talking about real estate.
The conversation wraps up with Erik discussing how more people are transitioning from the cities to the suburbs. He also talked about the common things that potential buyers try to get him to do, which a survey also found to be true. These include employment trends, the number of homes available, and interest rates.
Check out Erik Wright:
https://www.facebook.com/erikwrightrealtor/
https://www.instagram.com/erik_socialhouse/?hl=en
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