How I Close Real Estate Deals With Whiskey – Chris Webb
On this episode of The Closing Table, we sat down with Chris Webb!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Chris Webb…
The conversation began with a word association icebreaker on assessed value, property management, and more. Chris introduces himself as a multifaceted individual beyond his real estate profession. He is a proud father, a loving husband, and an avid travel soccer dad. Beyond family responsibilities, he describes himself as an information junkie, always eager to learn and expand his knowledge. Furthermore, Chris is a passionate bourbon steward and holds the position of Vice President in the Maumee Valley Whiskey Society, a local non-profit organization.
Chris’s real estate market is situated in the greater Toledo area, in northwest Ohio. The location offers the advantage of being just an hour away from Detroit, two hours from Cleveland, and two and a half hours from Columbus, making it a strategically central location near several major cities. Additionally, the area is within reasonable driving distance of Cincinnati (three hours) and Chicago (four hours), offering opportunities for enjoyable visits to these vibrant destinations.
The region boasts a wealth of notable landmarks and attractions, including amusement parks, zoos, and metro parks, all of which are nationally recognized and highly regarded. Economically, the market caters to both buyers and sellers. Buyers face multiple offers situations, while sellers often achieve sales above the asking price. Despite the higher interest rates experienced during the pandemic, the current rates are historically average. The average price for properties in Chris’s MLS is $200,000, showcasing the robust performance of the real estate market in the area.
Chris has used his recreational activities to build meaningful connections and relationships within his community, which later translated into valuable client relationships. Among his interests, he found that jujitsu was a particularly effective source of referrals. However, it was the Maumee Valley Whiskey Society that truly excelled as a networking platform. Starting as a simple Facebook group, it has grown into a vibrant social environment centered around their whiskey library and lounge. This setting has allowed Chris to connect with high-net-worth individuals, further solidifying his network and contributing to his success in the real estate business.
Follwing that, Chris shares several interesting experiences and insights. One of the weirdest things he encountered at a property was a sunroom addition built on top of a deck without a proper structural foundation. He advised his clients, who happened to be his cousin and his cousin’s fiance, about the issue, but they were still willing to proceed with the purchase after an inspection.
Before becoming a licensed REALTOR®, Chris gained expertise in commercial roofing and stone countertop installation. Although commercial roofing doesn’t play a significant role in his current real estate work, his knowledge of stone countertops has proven valuable. When clients encounter outdated or unsatisfactory countertops in potential homes, Chris can provide cost estimates for upgrading them, helping clients make informed decisions that align with their budgets.
Chris then shares an experience involving his son’s client, an attorney, who proved to be very meticulous during the inspection process. The client wanted everything on the inspection list to be corrected, down to minor details like outlets. Despite the challenges, Chris maintained professionalism and ensured the seller addressed the client’s requests, leading to a successful outcome, albeit a demanding one.
When marketing a high-value property, Chris implemented a creative approach that encouraged the use of escalation clauses. By promoting the possibility of incremental increases in offers, potential buyers were more willing to disclose their highest and best prices. This strategy resulted in higher bids and increased interest, culminating in a successful sale above the initial listing price.
During a home inspection for a 1920s home, an unexpected issue arose when the appraisal required mitigation of chipped and peeling exterior paint and a roof certification. Chris took initiative, personally addressing the paint problem with permission from the seller. Although the initial deal fell through, a subsequent buyer emerged, and Chris’s proactive efforts contributed to a smooth transaction, resulting in a higher sale price.
Chris’s affiliation with The Danberry Company, a locally owned brokerage firm, further enhances his ability to provide personalized service. The firm’s marketing aspect, The Danberry Design house, offers customized materials and quick turnaround times, contributing to a tailored approach that enhances client experience and satisfaction.
The conversation wraps up with Kevin asking Chris about his approach to owning a home given the current market conditions and available resources. Chris emphasizes seizing the right opportunity. He advocates “dating the rate and marrying the house,” suggesting that if a property aligns with a buyer’s needs and the mortgage rate is reasonable, it’s wise to act promptly. Properties may not always be available, but mortgage rates are subject to fluctuation.
Check out Chris Webb:
Facebook: https://www.facebook.com/ThisIsChrisWebb
Facebook Business Page: https://www.facebook.com/iamchriswebb
Instagram: https://www.instagram.com/iamchriswebb/
If you loved this episode subscribe so you never miss one! Want more The Closing Table content? Head over to our blog.