Real Estate Sales Techniques – Kathy Birchen

On this episode of The Closing Table, we sat down with Kathy Birchen!

To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…

Here’s what you missed from Kathy Birchen…

In Kathy’s introduction, she reveals herself as a seasoned real estate professional with over three decades of experience. However, her journey into the real estate world wasn’t the typical trajectory one might expect. Originally a nurse, Kathy found herself drawn to the real estate industry for its promise of better financial prospects and a more balanced lifestyle. Guided by a successful broker, she made the transition seamlessly, quickly rising to the top of her field in terms of sales performance.

As Kathy delves into her current market in the central part of Michigan, specifically the East Lansing area, she showcases her flexibility and dedication by expressing a willingness to serve clients beyond her primary market. The real estate market she navigates is dynamic, with properties ranging from fixer-uppers to luxury homes, averaging around $225,000 in the greater Lansing area.

Transitioning into the intricacies of property appeal, Kathy emphasizes the importance of both curb and interior appeal. Her knowledge of the market, honed over years, allows her to guide clients effectively, as illustrated in a case where she directed a couple away from a busy street based on their occupation as musicians.

As part of the Home Seekers team, led by the business principal, Kathy narrates an experience highlighting the collaborative approach within the team, emphasizing its effectiveness in smoothing transaction complexities and adding unique value that solo practitioners might overlook.

Kathy’s Certified Negotiation Expert status comes to the forefront as she recounts a negotiation scenario where her certification played a pivotal role, elevating the deal beyond standard expectations. In the realm of marketing, she shares a compelling story where her strategies transformed a property into a compelling narrative, attracting the right buyers and enhancing its perceived value.

Testimonials become a focal point as Kathy takes pride in a particular client story, where her dedication, communication, and overall approach not only met but exceeded expectations, leaving a lasting impact on their real estate journey.

Closing with insights into Kathy’s personal and professional philosophies, she advocates for an open-minded and adaptable approach to new challenges, emphasizes the importance of client referrals, and shares a motivational philosophy centered around balance and excellence in all endeavors.

Check out Kathy Birchen:

Facebook: https://www.facebook.com/kbirchenHS

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