Stories that Sell with Real Estate Agent BryAnn Buhl
On this episode of The Closing Table, we sat down with BryAnn Buhl!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from BryAnn Buhl…
BryAnn’s journey into real estate began as a marketing coordinator for a real estate team in California’s Central Valley. She connected with a high school friend who needed marketing support, and this experience ignited her passion for both real estate and marketing.
With her marketing background, BryAnn’s transition into real estate was smoother than expected. She gained valuable insights into the sales side of the business, allowing her to handle real estate transactions with confidence. Her marketing expertise helped her stand out in a saturated market, particularly through creative use of social media. BryAnn’s innovative video content and distinctive branding significantly boosted her business growth.
Next, BryAnn talks about how authenticity played a key role in her success. By sharing personal aspects of her life on social media, she became more relatable and approachable to potential clients. Including her spouse in videos further showcased her personal side, fostering client connections. BryAnn’s creative use of video content, such as featuring friends in house-selling videos, set her apart and emphasized the importance of creativity in real estate marketing.
BryAnn started with iPhone videos before transitioning to professional video production, which led to greater engagement and interest from her audience. Collaborating with a video marketing company allowed her to produce high-quality content that connected with viewers on a personal level, helping to build authentic relationships.
Balancing work and motherhood was manageable for BryAnn due to her husband’s flexible schedule. They worked as a team to handle appointments and maintain professionalism while supporting clients. Following the birth of their child, BryAnn experienced a surge in business, thanks to respectful and understanding clients.
BryAnn’s dedication to her clients is evident in her memorable client stories. Once, she helped a single mom navigate a tough divorce, resulting in a successful property purchase and a strong relationship. She also played a part in a client’s engagement during a new construction project, highlighting the lasting impact she has on her clients’ lives.
Operating in California’s Central Valley and Central Coast, BryAnn is centrally located near mountains, the coast, and major cities. The area is known for its Navy base and agricultural production. She has experience with agricultural properties, helping sell properties for retiring Navy base residents and currently listing an egg property with almond trees.
BryAnn’s creative marketing approach includes collaborating with client companies for property videos that emphasize storytelling and creative branding, ensuring her listings stand out in the market. She has learned the importance of personal branding, focusing on building a unique identity to differentiate herself in the industry.
Looking ahead, BryAnn aims to expand her portfolio of rental properties and flips while building her reputation at a new brokerage. She also plans to spend quality time with her family and looks forward to a big trip in the fall, balancing her professional and personal aspirations.
Check out BryAnn Buhl:
Instagram: https://www.instagram.com/bryannbuhlrealtor/?hl=en
Website: https://bryannsells.com
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