12 Key Social Media Tips Every Real Estate Agent Needs: From Starters to Veterans

On this episode of The Closing Table, we sat down and talked about the 12 key social media tips we have learned that every real estate agent needs!

To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…

Here’s what you missed…

In the bustling world of real estate, agents discovered the immense power of social media. They gathered to share their wisdom, unveiling a treasure trove of tips and strategies for conquering the digital landscape.

In the vibrant domain of TikTok, real estate agents found a golden opportunity to attract local audiences. By emphasizing local content, they tapped into TikTok’s unique algorithm that pushes local posts to local people. “Use specific location information in your posts,” they advised, “to target your local audience effectively.” Authenticity was key, and TikTok became a stage for genuine connections. Even without a massive following, agents found leads flowing their way, thanks to TikTok’s local content preference.

For these savvy agents, TikTok wasn’t just about local leads. It was also a playground for spontaneous, off-the-cuff videos. Meanwhile, Instagram served as a canvas for more curated, aesthetic content. They blended entertainment with education, turning news articles into engaging stories. Networking with fellow real estate professionals on social media became a priority, building a robust referral network that spanned across states.

Incorporating specific location details in their social media profiles, the agents maximized their searchability and attracted potential referrals. They actively engaged with other professionals, fostering connections that could lead to reciprocal referrals. Their network expanded, covering various areas, and soon, they had a reliable system of referrals in place.

With a well-crafted strategy, the agents connected with their audience on a personal level. They encouraged putting a face on camera, sharing community-related content, and resonating with their followers. Short clips became their secret weapon, perfect for capturing attention in a world with fleeting attention spans. While TikTok saw daily posts from Monday to Friday, Instagram was graced with content thrice a week, with a particular emphasis on Stories.

The agents also shared their daily content creation rituals, planning in advance for home tours and client interactions while remaining flexible enough to post spontaneous videos. “Sometimes, plans don’t go as expected, and topics become outdated,” they admitted. But this unpredictability added a touch of authenticity. Crossposting on different platforms helped them reach diverse audiences, with Instagram hosting the curated content and TikTok showcasing their more casual, personality-driven posts.

One agent’s journey stood out. She became known as the “Home and Restaurant Matchmaker,” a title that evolved from regularly providing restaurant recommendations. Capturing and sharing videos of her restaurant experiences, she drew followers interested in food, which naturally led to real estate conversations. This unique blend of content fostered communication and openness, resulting in positive business outcomes.

Initially finding social media daunting, this agent later aligned her content with daily activities, effortlessly creating content from regular experiences. Her food content facilitated connections with real estate professionals and clients, enabling engagement in casual settings and fostering business discussions.

Social media became a hub for building connections and generating leads. From street interview-style videos to neighborhood tours and showcasing day-to-day activities, the variety of content provided real-time insights and unique perspectives. Authenticity was the cornerstone, as agents balanced their personal preferences with audience expectations.

Starting with social media and video for free exposure, agents built relationships within the community. Social media proved successful in generating business, with most coming through Facebook and direct messages. Overcoming initial discomfort, they used social media as the only means to start without startup money, especially during challenging times like the COVID-19 pandemic.

Engaging with comments pushed their videos through the algorithm and built relationships. Viewers felt a sense of trust, seeing the agents as reliable advisors. This trust translated into business opportunities, as people reached out for significant life decisions involving buying or selling properties.

Starting with content calendars provided structure and ideas. Now, agents comfortably created content daily, batching content weekly to cover specific topics and ensure consistency. Scheduling content around appointments and market updates, they aimed for three to five pieces daily for community engagement. Authenticity was prioritized over highly produced content, connecting with the audience through relatable posts.

While Facebook remained the primary platform due to the audience’s age, agents recognized the need to shift to TikTok to connect with younger viewers. Adapting to changing technology and audience behavior became essential. The motto, “It doesn’t have to be perfect to be profitable,” guided them through busy times, reminding them that relationships and achievements don’t need to be perfect to be meaningful and successful.

And so, in the ever-evolving landscape of real estate, these agents thrived, armed with the power of social media, authenticity, and the belief that imperfection could still lead to profitability. Their journey continues, inspiring others to embrace the digital world with confidence and creativity.

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