Inside Olive Well: Unparalleled Real Estate Expertise with Lauren Mitrick Wood & Charlie Wood
On this episode of The Closing Table, we sat down with Lauren Mitrick Wood & Charlie Wood!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Lauren Mitrick Wood & Charlie Wood…
Lauren is a third-generation realtor who embarked on her real estate journey from a young age, deeply influenced by her family’s involvement in the industry. Although initially reluctant, she developed a keen interest while renting apartments.
On the other hand, Charlie Wood ventured into real estate after moving back home and obtaining his rental license. He started by assisting Lauren, gradually gaining independence and expertise. Today, Lauren and Charlie work together as a dynamic real estate couple.
Charlie’s transition into real estate was catalyzed by his desire to support Lauren during her busy periods. This collaboration proved advantageous, providing essential support in their professional careers. Their teamwork has been pivotal, as real estate is a constantly evolving field. Now, as the team leads of their group, Lauren and Charlie have seamlessly integrated their careers and personal lives, benefitting from their strong partnership.
Lauren envisioned a brand that was holistic and offered growth opportunities. This vision led to the creation of “Olive Well,” a name inspired by the beauty of olive trees and the concept of wellness, which came to her during a vacation in Greece. The brand has since evolved, becoming known for its memorable branding and encompassing various aspects of Lauren and Charlie’s philosophies. Their annual magazine delves into these philosophies, covering topics beyond real estate, such as interior design and wellness.
Trends in the market indicate a growing interest in incorporating wellness into homes, aligning perfectly with Olive Well’s emphasis on holistic living. Lauren has started national real estate coaching, further integrating the brand’s approach to wellness and real estate. The Olive Well team focuses on building members’ businesses, rather than expanding the team size, aiming to help agents thrive financially by providing essential tools and tips.
Long-term success in real estate, according to Lauren and Charlie, involves continuous learning, growth, and education. They prioritize taking care of clients and staff, building authentic relationships, and ensuring effective communication and systems for client satisfaction and business growth. Celebrating victories with clients, such as finding a home after a long search, is particularly rewarding for them.
Chicago holds a special place in their hearts, with its unique blend of a world-class city and a beach in the Gold Coast. They enjoy showing off the city’s attractions to new clients and savoring its status as one of the best food cities globally.
Real estate, while rewarding, comes with its challenges. Lauren and Charlie have faced setbacks, such as losing listings or deals falling through, but they emphasize the importance of perseverance and maintaining a positive mindset. They manage their real estate business through time blocking, structured days, delegating tasks, and hiring help to handle workloads effectively.
Balancing work and personal life is crucial for them. Lauren, motivated by the desire to spend time with their one-year-old child, emphasizes the importance of not working at night to maintain productivity and focus.
Lauren’s passion for interior design, ignited by growing up around renovation and flipping condos, is evident in their work. They have renovated three homes, incorporating unique design elements, and their house has been featured in their magazine, showcasing a year in review of their team’s work.
In addressing real estate myths, Lauren and Charlie dismiss unrealistic real estate shows, highlighting the financial struggles and uncertainties real estate agents face. Current market challenges, such as affordability issues, higher interest rates, and inventory shortages, are ongoing, but the team remains adaptable and resilient.
Staying up-to-date with marketing trends is vital, and the team emphasizes authenticity in marketing, coaching on creating meaningful relationships, and utilizing social media and tech-savvy strategies. They set ambitious goals, like achieving $100 million in sales for the year, and are on track to surpass last year’s sales, despite uncertainties in the market.
Check out Lauren Mitrick Wood & Charlie Wood:
https://www.instagram.com/lmitrickwood/?hl=en
https://www.facebook.com/laurenmitrickwood/
https://www.instagram.com/charliewoodcompass/?hl=en
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