Mackenzie Douglas: From Real Estate Rookie to Master Connector!

On this episode of The Closing Table, we sat down with Mackenzie Douglas!

To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…

Here’s what you missed from Mackenzie Douglas…

McKenzie’s journey into real estate began just before the pandemic. She started as an assistant to a top-producing agent, learning the ropes of the business in Gainesville. After relocating to Jacksonville, she realized her passion for real estate and earned her license. Reflecting on her decision to go all-in, McKenzie said, “I realized… I can be out here selling real estate,” and since then, “I have never looked back.”

Her business thrives on referrals, with much of her clientele coming from her personal sphere. McKenzie takes a personal approach to client meetings, often starting with a casual coffee to get to know them. “If we’re doing this together, we’re basically going to be dating,” she humorously noted, emphasizing the importance of building trust. She asks key questions about clients’ previous buying or selling experiences and their emotional reasons for moving, ensuring a deep understanding of their needs.

Among McKenzie’s most memorable transactions was selling her best friend’s childhood home, a personal experience that resulted in top dollar for the property. She also helped a buyer from Texas purchase a home sight unseen, using FaceTime to provide virtual tours. “They trusted me completely,” McKenzie shared, highlighting how personal connections and remote technology played a crucial role in making the process smooth and successful.

Throughout her career, McKenzie has learned valuable lessons, such as the importance of checking clients’ financial backgrounds to avoid surprises, like unpaid taxes, and conducting thorough title searches. “You want to make sure all that stuff, even though it’s not on you, it could be on you,” she explained. Her meticulous approach also extends to being present for every inspection, ensuring that all details are handled properly, including making sure doors are locked and lights are off after showings.

McKenzie also dispelled some common real estate myths, particularly the belief that “it’s easy, and anyone can do it.” She emphasized that real estate requires full-time effort and passion, along with managing the emotional and mental work that many underestimate. She stressed the importance of long-term relationships, stating, “Everyone’s my customer, not just my client,” reinforcing her belief that real estate is about ongoing connections, not just one-time transactions.

Navigating the challenges of the current real estate market, McKenzie stays focused on providing excellent service despite negative chatter about laws and regulations. She uses buyer broker agreements to ensure accountability, a strategy that helps set clear expectations with clients. McKenzie noted that many agents give away advice for free, which complicates the landscape, but she remains committed to maintaining her professionalism.

A key part of McKenzie’s success is her positive mindset. “Stay positive every single day,” she advises, aiming to improve daily and absorb knowledge from more experienced agents. She believes in offering help beyond real estate when possible, building a network through varied interactions. Whether she’s meeting people through calls, social media, or attending community events, McKenzie’s goal is to introduce herself, exchange contact information, and follow up to maintain relationships.

McKenzie’s extroverted nature serves her well in real estate. “You just got to be open to literally talk to any single person that you meet,” she said, highlighting the supportive community she’s part of, where “everyone wants everyone to succeed… there’s no competition, there’s no jealousy.” This atmosphere fosters daily opportunities to meet new people and grow her network.

Personally, McKenzie describes herself as a natural extrovert, though she also values her alone time. Raised as an only child, she often sought companionship, a trait that influences her approach to building connections today. She set a commission goal of $100,000 for the year and is excited to be on track to achieve it. One of her professional aspirations is to list a million-dollar home, a milestone she’s eager to reach in the near future.

Looking ahead, McKenzie is excited about upcoming events and travel. She enjoys year-end activities, especially Halloween parties, and is focused on building relationships with her new company. On a personal note, she hopes to visit Las Vegas by year-end, with the added goal of exploring what real estate is like in the area.

Through dedication, an open mind, and a passion for her work, McKenzie Douglas continues to grow as a real estate professional, making a lasting impact on her clients and community alike.

Check out Mackenzie Douglas:

https://www.instagram.com/mackenzie_douglasrealtor/

https://www.facebook.com/MackenzieRoseDouglas/

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