The Emotional World of Commercial Real Estate featuring Brent Line
On this episode of The Closing Table, we sat down with Brent Line!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Brent Line…
Brent began his real estate career around four years ago, following a major life transition. Having moved from Southern California to Florida, he shifted his focus from selling a business to exploring the world of residential real estate. Initially, he thought he had found his niche, but after selling his first home, Brent felt unfulfilled and began seeking a new direction. This led him to commercial real estate, where he discovered a deeper sense of purpose and engagement.
Brent’s move to commercial real estate was driven by a few key factors. He enjoys working with entrepreneurs and investors, finding the communication in this space more natural and aligned with his interests. Commercial real estate also offers him the chance to make decisions based on economic conditions and personal feelings, a blend of logical and emotional factors that appeals to his business instincts. His past experience as a business owner has further deepened his connection to this field, providing a unique perspective on how emotion and investment are intertwined in commercial transactions.
Brent’s approach to commercial real estate clients differs significantly from his residential work. With a smaller, more focused client base, he fosters personal relationships and provides strategic advice to investors. Around 80% of his business involves buying and selling, with a junior agent handling tenant representation. Brent’s experience has shown him that successful client relationships are built on trust and in-depth understanding, which is why he dedicates time to advising clients on their long-term financial strategies.
One of Brent’s most rewarding experiences involved a property that had been on the market for over a year, initially overpriced and misrepresented. Brent had a candid conversation with the seller, explaining the need for a price adjustment to facilitate a quicker sale. Within two weeks, he secured a listing agreement and found a cash buyer, closing the deal swiftly and helping the seller out of a difficult situation.
Currently, Brent is working on a challenging transaction involving a Class A office space with a long-term tenant who filed for bankruptcy. This unexpected event left the property vacant, but Brent was able to secure a short-term lease for the building. The client, emotionally stressed by the situation, relied on Brent’s expertise to navigate through tough negotiations and multiple listing agreements.
As a forward-thinking real estate agent, Brent has embraced new marketing strategies, inspired by his hardworking background and collaboration with younger agents. His commitment to building relationships with other brokers and clients has been key to his success. He views active engagement—whether through phone calls or in-person meetings—as essential in today’s market, where adapting to changing conditions is crucial.
Brent acknowledges the difficulties in securing standard financing, with banks becoming more restrictive. He helps clients explore creative financing solutions, dispelling misconceptions and providing education on alternative methods. His ability to explain complex financial processes has become an asset in his work, especially as he navigates these challenges with buyers and sellers.
Brent sees a new wave of younger professionals entering the commercial real estate market. He believes this generation will shape the future of the industry, particularly through social media engagement. As part of KW Sports Entertainment, Brent works with athletes and entertainers, offering financial education to help them make informed decisions about their wealth. His goal is to assist these individuals in creating lasting financial stability, especially as they transition from their athletic careers.
Brent’s success comes from a strict focus on time management and building strong client relationships. He prioritizes lead generation in the mornings and schedules client appointments in the afternoons, balancing work and family life. By setting boundaries and managing distractions, Brent ensures that both his personal and professional commitments are well-handled. He understands the importance of being efficient and responsive, trusting that clients appreciate professionalism over urgency.
Brent embraces the entrepreneurial lifestyle, appreciating the freedom and flexibility it offers, despite the demands of running his own business. He acknowledges that while entrepreneurship comes with sacrifices, the rewards are worth the effort. Brent looks forward to continuing his growth, both professionally and personally, as he and his wife set ambitious goals for the upcoming year.
As the year comes to a close, Brent is excited about the future. He treasures the holiday season as a time to spend with family and reflect on the year’s achievements. Looking ahead, he and his wife are focused on planning and mapping out their goals, eager to see how far they can go in the next phase of their journey.
Check out Brent Line:
https://www.instagram.com/brentline/
https://www.tiktok.com/@brentline_cre
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