Getting Ahead: Facebook Marketing Tips for Realtors
Although it may not appear to be the best channel for your industry, using social media as a real estate marketing tool has a significant advantage in getting ahead of the game.
Most evidently, there are about 3.78 billion social media users worldwide, and the average person spends nearly 2.5 hours per day on social media. So if your target audience is already on social media; why not meet them where they already are?
Technically competent real estate agents use digital platforms to walk everyone through the process, especially on Facebook. This builds closer ties than the constant sales pitch method. Rather than simply posting endless promotional content, you initiate two-way discussions. The audience takes on the role of a key creator in the collective experience.
If you’re looking to maximize the use of Facebook as a real estate marketing tool, we’ve got just the thing for you! Keep reading to learn more…
Educate Your Buyers
Providing valuable content is one of the most beneficial ways you can assist and attract potential buyers.
You can do so by sharing interesting facts and information about the neighborhood you serve, homebuying trends, or even simple home DIYs! When you educate your audience, you are establishing trust and dependability, which will be extremely beneficial to the image of your brand or business.
Remember the 80/20 Rule
Nobody likes being constantly bombarded with advertisements and promotions.
It’s okay to tell people about the homes you’re selling, but don’t make the house the focus of your conversation. Acknowledge popular questions asked by home buyers and sellers and turn them into posts. People will return to your page if you provide relevant insights and content!
The 80/20 rule is one of the best principles to follow. Eighty percent of your content should be customer-focused, while the other twenty percent should be about you and your company. Using this formula will result in increased engagement and interaction. Additionally, this will balance out the heaviness of the advertisements.
Respond to Comments
Respond to comments, both good and bad.
However, make sure to do so in a considerate and appropriate manner. As much as we value higher engagement, dealing with negative comments on the web is inevitable… Nonetheless, responding with patience and respect is the best way to handle the situation.
Consequently, this communicates to current and prospective clients that you are paying attention.
Use Photos and Videos
The most important tip of all, use photos and videos!
As the buying and selling process is highly visual and emotional, using photos and videos is extremely beneficial to your business. It allows you to tap into the buyers’ emotions and provide an initial feel and experience as you share a sneak peek of the property.
Furthermore, Facebook’s algorithm encourages users to watch for longer periods of time in order to capture their attention. Videos must be at least one minute long, though Facebook recommends three minutes. Utilizing this feature allows you to reach a wider audience.
How Are You Getting Ahead in Facebook Marketing?
When marketing your business online, there are certain strategies to effectively do so.
The way you present yourself online can make or break your ability to retain and attract clients. Moreover, how you interact with everyone during engagements will shape your reputation in the industry.
If you’re ready to boost your listing, reach out to us today to learn more about our real estate marketing services!