The Selling Power of Floor Plans
Selling a home without a floor plan? You’re making a big mistake…
With all of the new and fancy real estate marketing these days, floor plans are often overlooked. In fact, they are one of the most underrated features that leading realtors in the industry keep in their listings. They understand the significance, if not the necessity, of retaining floor plans in their listings.
Adding floor plans has been shown to increase interest in a property. It helps buyers in understanding and navigating the property, as well as allowing them to envision themselves living in the home.
Still not convinced that floor plans can help you sell better? Here are 3 reasons why you should include a floor plan on your next listing…
1. It Saves Time
When browsing for a home, having a floor plan will save you and potential buyers time.
As floor plans illustrate the layout of a home, potential buyers can more easily filter properties based on their needs and preferences. They might want an open floor plan, an attached garage, or specific room coordination, which floor plans can definitively provide.
Furthermore, it assists the buyer and seller throughout the transaction, making it easier for each party to achieve what they are looking for.
2. It Increases Buyer’s Interest
Did you know that about 93% of buyers say they are more likely to spend time looking at a property with a floor plan?
It’s true! Having a floor plan is the key to increasing buyer interest and generating more leads. It is also generally a good business practice. This visual aid will assist prospective buyers in picturing and getting a sense of the property’s spaces without having to visit the place.
In addition, floor plans provide more detailed and precise estimates than photos. This is especially useful for requesting figures for home furnishings and even renovation ideas!
3. It’s as important as having the size/square footage
According to Zillow’s 2016 Consumer Housing Trends, having a floor plan or layout that meets their needs is as equally as important as having their preferred size/square footage.
While real estate photography, videography, and virtual house tours are amazing tools to further market your listing, the good old floor plan also offers a ton of returns. It allows homebuyers to visualize themselves living and working around the layout of the property.
Are You Ready To Increase the Selling Power of Your Listings With Floor Plans?
Floor plans hold a higher selling power than you realize.
With a floor plan, your property will get the attention it deserves, and your online listing will result in successful property inspections. It also puts you ahead of the competition as your listing stands out from the bunch!
To learn more about adding floor plans to your listing and our other marketing services, reach out to us today!