A Guide for Realtors to Gain Exposure on Instagram

As a realtor, you know how important it is to get your brand in front of potential clients.

So many brands’ social presences are built on Instagram. With over 1 billion monthly active users, it is definitely a powerful tool for reaching a wider audience and building your brand.

Keep reading to learn how to increase your Instagram exposure…

Creating Content

A picture is worth a thousand words, but a video is worth tens of thousands.

Using drone footage in real estate is huge right now. In fact, you can almost always count on a drone video accompanying every expensive home listing. On top of that, virtual time-lapse is also huge nowadays, where it enhances any listing by showcasing how the house looks at different times of the day.

You can share these videos in a variety of ways other than Instagram. Instagram and Facebook now integrate well, making it easier to share content across both platforms.

As Stories

Stories disappear after 24 hours, but they can be a great way to showcase your listings and provide a behind-the-scenes look at your business. To link to your website or specific listings, use the “link here” feature.

As Reels

If you’re not yet familiar with reels, it’s a lot like TikTok videos, but Instagram version.

Reels can help you reach new audiences that you might not have been able to before. Not only are reels liked by Instagram’s algorithm right now, but they also have their own section in the app. Like Tik Tok, Reels lets users scroll through a feed of popular videos.

Sharing Success

The decision to purchase a home is a major one, and most people do not make it lightly. A customer who is on the fence about making a purchase may be swayed by the sight of other happy homeowners.

Engagement

Your customers will have a closer connection to your brand if they are able to engage with your business on social media more actively.

This in turn opens up more doors for you, giving you the chance to strengthen customer loyalty to your brand, boost referrals through word of mouth, and expand your customer base.

Hashtags

The vast majority of real estate agents focus on the local market. Investigate which hashtags are popular in your area and compile a list from which to create posts.

Consequently, don’t just pick the ones with the most posts. In the beginning, you’re unlikely to get enough likes on your content to reach the top posts for hashtags with a large number of posts.

Consider using local hashtags, such as #yourcityrealestate or #yourcityhomes, to get in front of a local audience. You can also use industry-specific hashtags, such as #realestate or #homesforsale, to reach a wider audience.

Collaborations

Working together with other local companies can help you identify yourself as an important member of the community while also exposing you to a new audience. Think about collaborating on some sponsored postings, or creating a combined event or contest with another company.

How Do You Like To Boost Your Instagram Exposure?

By following these tips, you can boost your company’s exposure and attract more customers.

Don’t rush things; instead, try out a variety of posts and topics to see what resonates with your audience. It’s always better to have a handful of high-quality postings than a whole bunch of mediocre ones.

Selling a property? Reach out to us today to learn more about our real estate photography and marketing services!

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