A Guide For Realtors To Gain Exposure on TikTok
In a competitive market, realtors need to have a strong online presence and exposure to attract clients.
Realtors today have several other social media venues to promote their listings, provide industry insights, and connect with clients.
TikTok, a platform for fun, creative, and informational content, has grown in popularity in recent years. If you’re not already using TikTok as part of your marketing strategy, now is the time to start.
So, how can you increase your exposure on TikTok and tap into its massive user base? Here are a few tips to get you started…
Use Relevant Hashtags
Hashtags are a key way to make your content discoverable on TikTok. When creating a post, be sure to include relevant hashtags that users might search for when looking for real estate-related content.
Some popular hashtags for real estate professionals include #realestate, #realty, #homesforsale, #property, and #househunting. Using these hashtags will help your content show up in search results and reach a wider audience.
Collaborate With Other Users
TikTok is about community and collaboration, so don’t be hesitant to reach out to other people. Create joint content with other realtors, home improvement professionals, or local businesses to demonstrate your skills and expertise.
Collaborating with other users can also help you tap into their followers and expand your reach on the platform.
Share Valuable Information
TikTok is a great place to share useful tips and advice with your followers. Consider creating videos that offer guidance on topics like how to stage a home, how to negotiate a fair price, or how to find the right neighborhood.
By providing valuable information, you’ll not only increase your exposure, but you’ll also establish yourself as a trusted resource for potential clients.
Utilize TikTok’s Features
TikTok has a range of features that can help you create engaging content.
For example, you can use the “duet” feature to create side-by-side videos, the “green screen” effect to create immersive virtual tours, or the “time-lapse” effect to showcase the transformation of a property.
These features can help you stand out and catch the attention of your audience.
Be Creative and Have Fun
TikTok is all about creativity, so don’t be afraid to have some fun with your content. You could try using special effects, lip-syncing to popular songs, or incorporating other elements of popular TikTok trends into your videos.
Just be sure to keep it professional and relevant to your audience. The more creative and engaging your content is, the more likely it is to go viral and reach a wider audience.
Are You Ready to Gain Exposure on TikTok?
By following these tips, you can start to gain exposure and establish a strong presence on TikTok, allowing you to reach a larger audience of potential clients.
Don’t be afraid to try different things to see what works best for you. Have fun creating!
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