Double Your Real Estate Revenue WITHOUT Burnout: Jess Lenouvel Tells All
On this episode of The Closing Table, we sat down with Jess Lenouvel!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Jess Lenouvel…
Jess Lenouvel is an accomplished real estate professional, author, and founder of The Listings Lab. Her mission is to revolutionize the real estate industry by helping agents increase revenue without experiencing burnout.
After achieving success in real estate, Jess transitioned to coaching and founded The Listings Lab due to her own experience with burnout. A pivotal moment during a date night with her husband made her realize she was overwhelmed and not fully present, prompting her to seek a change.
Next, Jess began to look beyond traditional real estate practices, drawing inspiration from other industries to enhance efficiency and automation. She adopted the principle of “automate before outsource” to develop systems and procedures for her business, focusing on optimizing human touch for tasks that truly require it.
Jess identified that traditional real estate practices are often outdated and inefficient, leading to unnecessary costs and time inefficiencies. Many real estate professionals become bottlenecks in their businesses, hindering the lifestyle benefits they were promised.
Emphasizing the importance of automating redundant tasks before outsourcing, Jess highlighted the financial and time inefficiencies of not leveraging technology. By implementing automation, she aimed to optimize the return on investment for both her and her team’s time.
Jess’s real estate business was generated online, and she approached all marketing with a focus on automation and technology. This included automated messages, emails, and scripts, as well as transaction coordination. She stressed the importance of automating tasks to buy back time and maintain a healthy work-life balance.
She also noted the lack of business and efficiency training in real estate, which can be a struggle for those without a corporate background. Jess emphasized the need for self-teaching and skill development, identifying whether the primary pain point is money or time. The Listings Lab provides a solution for financial challenges, allowing agents to buy back time once they reach a certain level of income.
Creating leverage and scale is crucial for business growth. Jess discussed the transition from a successful hustle to a scalable business, focusing on taking businesses from six to seven figures with the desired freedom. She highlighted the challenges of being a solo agent and the need for systems, efficiencies, and technology to handle an influx of clients when marketing efforts succeed.
Jess then pointed out that many real estate teams are flawed because the team lead is often still the top producer. She emphasized the importance of transitioning from production to focusing on leadership and CEO responsibilities. Effective leadership involves delegating tasks and concentrating on high-leverage activities.
Common hiring mistakes include hiring out of desperation and not valuing certain roles. Jess shared the importance of understanding values and assigning them accurately during the hiring process. She advocated for hiring individuals with different skills and capabilities, ensuring proper documentation, delegation, and training for effective team building and reduced turnover.
Jess also emphasized the importance of marketing over traditional sales activities like delivery and customer service. While referrals are valuable, they are not sufficient for sustainable business growth. She highlighted the need for continuous new business acquisition and a balanced approach to growth beyond referrals.
Since authenticity and customization are key in marketing efforts, Jess advised targeting a specific demographic or niche for effective marketing and categorizing content into authority, personal, and social proof for building relationships at scale. She stressed that social media should be treated as a networking platform rather than a standalone billboard. Creating an emotional connection is crucial for positioning oneself as an expert or authority. She explains the importance of understanding the target demographic for platform selection and the importance of an email list for driving visibility and conversions.
Following that, Jess advocates for focusing ruthlessly on one’s goals and tailoring strategies to achieve specific end results. This involves reverse engineering success and customizing efforts to match unique objectives, such as building for sale, remote operation, or high revenue without transacting.
Jess books six to seven speaking engagements a year, prioritizing them and valuing her time. She shared a personal story about buying a large house in Toronto but quickly realizing it wasn’t what she wanted, leading to a pivot to the Bahamas.
She also acknowledged the importance of not allowing mistakes to define future decisions and quickly pivoting when necessary. Jess emphasized avoiding the “sunken cost fallacy” and adjusting quickly to align with one’s vision.
Jess concluded the conversation sharing a friend’s success in balancing work and family life while living in the Bahamas with two children. She emphasized that with determination, everything else can work out, including ensuring a good life for the children.
Check out Jess Lenouvel:
https://www.facebook.com/jesslenouvel/
https://www.instagram.com/jesslenouvel/?hl=en
https://www.youtube.com/@jess_lenouvel
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