Effective Tips for Generating Leads Using Real Estate Facebook Ads

Facebook is one of the most effective real estate marketing tools. It not only has billions of users, but it also offers a variety of methods for marketing your real estate services using some of the most advanced targeting tools available.

Here are five tips for using Facebook to generate leads in order to find and attract more real estate deals:

Create a Business Page

The first step toward using Facebook ads features is to set up your business page.

This is where you can build an audience by establishing your brand presence, sharing important information about yourself and your real estate business, and adding videos, photos, and interesting content.

Your content should be easy to find and informative. To make your profile more discoverable, include keywords in the descriptive sections. This includes mentioning the city or region where you provide your services, as well as your target market.

Provide Creative Content

To attract more audiences to your page, you should provide engaging content.

All of your content should be captivating, friendly, and approachable in tone, and it should ideally make readers feel something—whether it’s laughter, learning something new, or being provoked to think. Finally, content that elicits these emotions increases familiarity with and trust in you.

This could take the form of polls, questions, helpful information, or reviews of your services.

Join Facebook Groups

You’ve probably heard the expression “birds of a feather flock together.”

This simply means that people with similar interests or characteristics tend to form groups. Joining Facebook groups are an amazing way to share listings with a specific audience. Even if you aren’t sharing listings, being a part of a group can benefit you.

Many people, for example, post asking for recommendations for real estate agents, which provides an excellent opportunity to introduce yourself. You can also request that friends and previous clients tag you in Facebook group posts and comment threads.

Promote / Boost Posts

When you boost (or promote) a Facebook post, you are paying to increase the visibility of an existing post. One advantage of promoting a post rather than creating an ad campaign is that it appears more natural to viewers. It’s also a direct and simple way to quickly spread the word about a specific announcement, post, or listing.

When you boost a post, however, you don’t get nearly as many placement or targeting options as you do with Facebook ads. They may be less expensive in general, but they may not be as effective in helping you reach, attract, and convert your desired audience.

Connect with Audience

While Facebook can be a brilliant tool for generating highly qualified and targeted leads, you must understand how to connect with these leads and ultimately convert them into clients.

Leads may fall through the cracks if you don’t have a plan in place to connect with each new lead that comes through Facebook. Don’t leave money on the table—use a customer relationship management (CRM) tool to stay organized and on top of all your leads.

Trying to sell a property? We have the tools for you! Reach out today to learn more about our real estate marketing tools!