How a Degree in Sociology Helps Real Estate Agents Keep Clients – Carey Ann McLamara

On this episode of The Closing Table, we sat down with Carey Ann McLamara!

To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…

Here’s what you missed from Carey Ann McLamara…

The conversation starts with Carey providing some background on her sociology education and how she applies it to real estate. She explains how learning human social relationships help her business because social and emotional determinants are important in real estate and investing.

Carey then discussed her experiences working in Agency Relations and Grants Management. She began as a call center representative and later became the program’s manager. She was then able to connect with various community organizations.

Next, Kevin asked her about her spot in her brokerage’s top 12% of agents worldwide, as well as the characteristics that contributed to her success. She believes that the industry is built on repeat and referral business. She already had a sphere of influence from which most of her work came. Carey also believed that her previous position in non-profit organizations helped her people skills.

Kevin then queried about a Google review in which she was mentioned going above and beyond for her clients. Carey emphasized the significance of truly advocating for your people. Home-buying entails more than just selling a house, your clients will require representation throughout the process. She also stressed the importance of communication and keeping everyone on the same page.

As a member of the Greater Lansing Association of Realtors, Carey shared its benefits and why she decided to join when she first started. She explained that it is how she connects to local MLS because GLAR is where all raw data is sent. It enables her to gain data access, receive training, and expand her network.

She then discussed her approach and process as a realtor when meeting new clients. She then emphasized repeat and referral, as treating them well will turn them into your champions in the future.

The conversation wraps up with Kevin asking Carey how many homes she show a buyer prior to them making a choice. To which she answered, from 10-156! She also shared the common qualities in homes that people look for, and to Kevin’s surprise, it’s first-floor laundry.

Check out Carey Ann McLamara:

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