How Brooke Azimi Built Her Real Estate Success from Scratch
On this episode of The Closing Table, we sat down with Brooke Azimi!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Brooke Azimi…
Brooke’s journey in real estate began with remarkable early success, closing “four deals in four days” in the initial stages of her career. This early momentum propelled her business forward, growing by a significant percentage due to a combination of strong client referrals and a supportive team. Central to her approach is her unwavering focus on client service, which she consistently emphasizes: “Client service is number one, it is top tier.”
Brooke’s professional path has taken a unique trajectory. She initially trained and worked as a licensed dental hygienist before making the full transition into real estate. Since then, her team has grown, most recently adding a third member to Aian Co, her real estate group. This new addition, a seasoned veteran with extensive experience, has further strengthened the team’s capabilities.
Next, education plays a key role in Brooke’s client interactions. She believes in empowering her clients with thorough, branded materials for both buyers and sellers. Each consultation is customized to address the client’s unique circumstances, making sure they are well-informed about the buying or selling process.
For first-time buyers, Brooke’s advice is clear: “Know your budget, know your wants versus your needs,” emphasizing the importance of understanding personal timelines and circumstances. She offers similar guidance for first-time sellers, helping them understand the equity they’ve accumulated and how they can leverage it for future goals. She often has positive conversations with homeowners about the potential profits from selling their homes.
Brooke also shares her approach to navigating the legal and financial aspects of selling a home. She provides guides to her clients and explains commission negotiations, which are now legally negotiable. The conversation around commission is a delicate but crucial aspect of her service, especially in a competitive market.
Speaking of the current market, Brooke notes that while interest rates have slightly dropped, buyers still face a competitive landscape. Inventory shortages are expected to persist, adding pressure to transactions. Each deal is unique, with no two transactions unfolding the same way. She emphasizes setting clear expectations, particularly when clients are relying on contingent offers, which adds emotional complexity to the process.
Brooke prioritizes emotional support for her clients, ensuring they feel confident in their choices. This involves thorough due diligence and open communication with other parties involved. She believes in writing strong offers and proceeding with confidence, always striving to make sure her clients find the right property.
A key lesson Brooke has learned in real estate is the importance of carefully reading and understanding contracts, both for her own protection and that of her clients. She stays current on changes in forms and legal requirements, ensuring she provides the best possible service.
Her daily routines for success involve consistency, accountability, and planning. She uses Google Calendar to manage her schedule meticulously, down to the minute, and prefers using pen and paper for her notes. Brooke also acknowledges the importance of physical exercise in maintaining her productivity.
In reflecting on the challenges of the real estate industry, Brooke highlights the difficulty in filtering legitimate leads and protecting oneself from potential risks. She stresses the importance of client verification, requiring pre-approval and identification, even when faced with pushback from clients. Safety, both physical and emotional, is paramount for her and her team.
Brooke continues to develop her leadership skills, focusing on how best to support her team members and bring out their strengths. Team cohesion is a priority, and she constantly seeks ways to empower those she works with.
As the year progresses, Brooke is proud of the progress her team has made, exceeding their goals as they approach the final quarter. She believes in setting challenging yet achievable goals, as advised by her broker, who suggests that goals should be ambitious enough to be hit around 80% of the time.
Looking ahead, Brooke is excited about her future in real estate. Having recently transitioned back to Michigan, she now has more time to focus on her business there, though she remains available to assist clients in Virginia if needed. As she reflects on her journey, she feels immense gratitude for the support she has received and the passion she continues to have for her work: “I’m really grateful that I still love this job so much.”
Check out Brooke Azimi:
https://www.instagram.com/p/C6EawKjL_4u/?hl=en
https://www.wearedobi.com/agents/1727877/Brooke%20Azimi
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