Property Descriptions: Why You Should Leave It to the Pros
When it comes to selling a home, how you describe it is crucial!
The way you describe the property you’re selling plays a significant role in increasing the likelihood of your listings being taken off the market sooner rather than later. It requires a number of elements, including strategic creative writing that sells and, well… a fair amount of patience. This can be a troublesome task for most realtors, especially if you don’t tend to write and have other obligations waiting.
If you find writing property descriptions to be a tedious task, outsourcing the task is probably the best option.
At WindowStill, our professional writers are here to help! They can provide an enticing property description with perfect grammar and any voice or features you wish. Not only will it help your listings stand out in the market but will also add a personal and unique touch to them.
Keep reading to learn more…
It Saves Time
Have you ever sat in front of your computer screen, pondering what to write in the Zillow description box to describe the property you’re selling, only to realize hours have passed?
On top of that, you most likely already have a lot on your plate as a realtor. Outsourcing a time-consuming task like this one will save you a lot of time and allow you to concentrate on other tasks that require more of your attention.
When you invest in a property description with WindowStill, we understand how valuable your time is and strive to get your listing up and running as soon as possible. Once your photos are ready, the turnaround time for property description orders is less than 24 hours!
It Highlights Unseen Features
While real estate photos show your buyers what they can expect from the property, a property description tells them. This is where you can mention things that aren’t visible in the photos, like…
- Updated appliances
- Central heat and AC
- Newer carpet or fresh paint
- Acreage
- Nearby amenities
- Materials used with countertops, cabinets, or floors
- Year that the house was built
And so many others!
Stand Out From Other Listings
First and foremost, we are familiar with MLS guidelines and will avoid using any discriminatory language that may discourage buyers from scheduling a showing. We’ve written hundreds of property descriptions for valuable clients, so we know how to tell your property’s story in a way that’s easy-to-read, detailed, and perfectly organized!
Every brand has its own distinct voice. This voice should be consistent throughout all of your real estate copywriting (social media, emails, website copy, etc.). So, why should your listing’s property descriptions be any different?
We offer a variety of voices such as…
- Formal – a classy description without omitting any important property details.
- Funny – a goofy and fun description to entice potential buyers.
- Informal – the perfect in between of a formal and funny description.
- Hopeful – great for fixer-uppers to highlight the home’s potential.
If you still can’t decide which voice is best for your brand, we can work with you to create a combination of each. Just let us know when you place your order, and we’ll do the rest!
Are You Ready To Boost Your Listing With a Killer Property Description?
When it comes to selling a home, the resources on your listing can make or break the sale. A property description allows you to share information that may be hidden in the real estate photos.
To learn more about this service or our other real estate marketing tools, reach out to us today!