Real Estate Talk with Johnny Good The Flip Flop Agent
On this episode of The Closing Table, we sat down with John Good!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from John Good…
Johnny’s journey into real estate is a blend of personal branding, adaptability, and a commitment to both his family and clients. Known as the “flip-flop agent,” Johnny’s laid-back yet professional persona originated from his preference for comfort, particularly after years of working in a bar and grill. This branding came naturally to him, as he often wore flip-flops to prioritize comfort over traditional footwear, a characteristic that eventually became part of his identity in the real estate world.
His transition into real estate was driven by a desire to spend more time with his family while still embracing his entrepreneurial spirit. He found that real estate offered the independence and flexibility he sought, allowing him to create a balanced lifestyle.
Johnny’s early education in real estate began in Michigan, where he completed the required 40 hours of pre-licensing education. However, he quickly realized that the coursework lacked practical application. To compensate, he immersed himself in learning from industry leaders, consuming content from successful real estate professionals. His first experience at a boutique brokerage provided valuable training before he transitioned to a larger firm to further expand his expertise.
Incorporating technology into his work has been a game-changer for Johnny. On a trip to the Bahamas, he demonstrated the power of remote work by conducting business from his mobile devices, managing documents and communicating with clients seamlessly. He often describes himself as a “digital boy in an analog world,” finding joy in how technology simplifies his business operations. He regularly uses AI tools like ChatGPT and Claude to craft compelling listing descriptions, enhancing his marketing strategies with a focus on clarity and professionalism.
Johnny’s approach to client relationships is rooted in honesty and transparency. His “what you see is what you get” mentality resonates with clients, helping him build long-term relationships that often evolve into friendships. He emphasizes the importance of understanding each client’s communication preferences, tailoring his approach to their needs. By empathizing with his clients and being transparent throughout the process, he creates a trusting environment, ensuring they feel secure during significant life transactions.
For Johnny, client interactions go far beyond simple transactions. He values personal connections, often going the extra mile to make thoughtful gestures. One memorable example involved gifting a step ladder to a shorter client, a simple yet personal touch that strengthened their bond. These moments highlight Johnny’s commitment to making his clients feel valued.
Through his experience, Johnny has learned the importance of genuinely caring for his clients, recognizing the emotional and financial weight that comes with buying or selling a home. He works closely with first-time homebuyers, guiding them through the process and providing reassurance. His focus is on helping these clients achieve long-term stability by understanding their finances, especially their debt-to-income ratio, to make informed decisions.
Johnny is well aware of the current challenges in the real estate market, particularly when it comes to government-backed loan programs. He helps set realistic expectations for his clients, ensuring they understand the potential hurdles. Additionally, the ongoing inventory challenges require swift action on new listings, something Johnny emphasizes to his clients as they navigate the competitive market.
Buyer preferences also vary, and Johnny has observed that smaller, first-time homes tend to sell quickly, while larger homes may sit on the market longer. With rising interest rates, buyers have become more selective, and Johnny tailors his offerings to meet their specific needs.
Beyond real estate, Johnny’s passion for community involvement led him to start a podcast called the Community Collective. The podcast provides a platform for local business leaders, politicians, and community advocates to engage in long-form discussions. He also launched a second podcast with a personal focus, aimed at connecting more authentically with his four children, including twins. Through these podcasts, Johnny creates opportunities for reflection and collaboration, planning to involve his kids in future episodes where they will ask their own questions.
Podcasting has become an integral part of Johnny’s personal and professional development. He co-hosts another podcast, Incredibly Uncensored, with other fathers of twins, describing the experience as “cheaper than therapy.” This venture allows him to engage with his community, sharing insights and offering support. He also sends weekly newsletters packed with relevant information, advocating for local events and businesses while staying connected with his clients and community.
As Johnny looks ahead, he celebrates the achievements he’s already reached, including hitting his annual unit goals and growing his repeat and referral business. He remains focused on long-term goals, working closely with his broker to ensure his clients’ success as well. His commitment to continuously improving both his personal and professional life ensures that Johnny will continue to thrive in real estate and beyond.
Check out John Good:
https://www.instagram.com/flipflopagent/
https://www.facebook.com/FlipFlopAgent
https://www.remax.com/real-estate-agents/johnny-b-good-davison-mi/102083073
https://podcasts.apple.com/us/podcast/the-community-collective/id1713032884
https://podcasts.apple.com/us/podcast/incredibly-uncensored/id1733690438
https://www.flipflopagent.com/this-is-for-my-kids-podcast
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