Real Estate Videography: Why It’s Essential in 2021
Between Tik Tok, Reels, and Snapchat stories, video marketing seems to be popping up everywhere! Did you know that real estate videography is the next big trend in digital marketing?
There’s a reason you’re seeing your peers going live more often and adding videos to their listings. Digital marketing is only growing and as it continues to grow, video is the next hottest thing for selling yourself as an agent.
Still not convinced? Keep reading to learn more about why video is crucial for a new real estate agent…
Video Generates More Listing Views
With our lives being so fast-paced, we like to have access to all of our resources in one place.
This same idea applies to real estate! Potential buyers want to learn as much about a property as possible from the listing. This means you should have a killer property description, clear real estate photos, and yes, videos of the property!
Sometimes potential buyers are too busy to go on multiple showings per week. Or, they’re currently living in a different city or state than they’re planning on moving to. Regardless of why a potential buyer doesn’t have the luxury of going to multiple showings, videos offer an alternative for this demographic to feel like they’re touring a property.
When you combine drone videos and virtual tours, you’re giving the potential buyer a full experience, similar to if they toured the property in person. In addition to piquing the interest of more buyers, videos generate more traffic to a listing just by existing!
Real Estate Videography Gives Agents an Easy Way to Introduce Themselves to Potential Clients
A home is probably the largest purchase we make in our lives.
Because of this, a home buyer is going to want to know a little bit about an agent before they work with them. What better way to introduce yourself than by making an introduction video?
New agents benefit heavily from making a video on Instagram, Facebook, or LinkedIn explaining…
- Their experience
- Their licensures/certifications
- The type of properties they’ve sold
- The brokerage they’re working with
- Why they chose to become an agent
- What a buyer will get out of working with them
This intro makes it easier for buyers to decide if you’d be a good fit for them before they have to take the time to schedule a meeting. Again, potential buyers are busy and an intro gives them the skinny on who you are and what you bring to the table!
Live Tours Are an Asset on Instagram Live
A new trend sweeping social media is live tours of a property.
Many agents are walking through houses and showing each room as they describe it on Instagram live. This allows interested buyers to see a property without leaving their house or even scheduling an appointment. When it comes to a real estate listing marketing plan, this approach is genius because you may even pique the interest of those who weren’t planning on buying originally!
Q&A Videos Educate and Attract Attention of Potential Buyers
Another trend we’re seeing more of in the Facebook, TikTok, and Instagram world is Q&As.
Agents are going live to discuss questions that potential buyers or current homeowners have around a variety of topics, including…
- Financing
- Increasing equity
- Renovations
- Investing in real estate
- Tips for new landlords
- How to build a new construction home
And so many other topics. Social media is a great tool for agents to educate while showcasing their knowledge of the real estate field. Who knows, you may impress the right person who’s scrolling through their social media feed and end up with a new client!
Even if you don’t gain a client out of your Q&A, you’re sure to get more views than you would by just uploading a photo or status update.
Are You Ready to Use Real Estate Videography to Grow Your Brand?
As a new agent, a huge part of the struggle is getting your name out there.
Real estate videography is an asset when it comes to being found and making a name for yourself in your community. Whether you make an introduction video, add video to listings, or go live in a Q&A (or all of the above!), you truly can’t go wrong with video these days.
Want to add a video to your listing? Reach out to us today to learn more about this and our other real estate marketing services today!