Revamp Your Listings with Katie Lucie’s People-First Magic! 🌟✨
On this episode of The Closing Table, we sat down with Katie Lucie!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Katie Lucie…
Katie has been a real estate agent for four and a half years, transitioning from her previous career as a scientist due to family needs and new opportunities. Her approach to working with clients is thoughtful and intentional. When meeting clients for the first time, she prioritizes understanding their goals and reasons for moving, recognizing that these situations can be sensitive. Katie finds that leading with client goals not only helps them open up more quickly but also allows her to differentiate between the emotional and functional aspects of buying or selling a home.
One of Katie’s most memorable client experiences involved working with first-time homebuyers who faced budget constraints. Despite the challenges, she helped them secure a home that appraised above market value, demonstrating her dedication to achieving positive outcomes for her clients.
Katie’s marketing approach is data-driven and value-based, emphasizing the importance of providing valuable information rather than focusing on sales. She actively utilizes social media to showcase her listings, posting updates during appointments to generate interest. Metrics and data play a significant role in her strategy, as she shares these insights to demonstrate her marketing effectiveness to clients.
Her marketing strategies also include teaser campaigns for new listings, often featuring drone flyovers or photos highlighting proximity to local attractions, such as the beach. For each listing, she creates multiple videos, including walkthroughs and neighborhood highlights, and discusses pricing and financing options during the process. In addition to digital marketing, Katie also employs print mailers to reach local neighbors, understanding that while they may not buy the home, they could spread the word to friends or family from out of town.
Katie is strategic in her use of social media, having spent time testing and refining her approach to find what truly moves the needle. To stay consistent, she follows a checklist for engagement across platforms while minimizing distractions. QR codes in her mailers have also been a successful engagement tool, allowing potential clients to scan and receive customized reports based on neighborhood data, such as branded home equity reports and downsizing tips.
Beyond digital marketing, Katie is highly engaged with her community. She conducts three main events, with seller seminars being a priority. These seminars, held every six to seven weeks, provide valuable information on market preparation and seller services, and are promoted through YouTube ads. She also incorporates fun, community-driven elements, such as renting a Kona Ice Truck to engage local residents, which has become a neighborhood expectation three times a year.
Katie’s open houses are equally creative, often combining kid-friendly activities with neighborhood invitations to increase engagement. Her focus on community involvement enhances her presence and builds strong connections with local residents.
Throughout her career, Katie has learned valuable lessons about the importance of putting others first. She believes that by focusing on doing right for people, personal and professional success will follow. She has also observed industry challenges, particularly the focus on self-interest over client needs, and advocates for building a mission and values that prioritize the client.
Katie acknowledges that the real estate industry can present personal challenges, such as maintaining focus while building a team and articulating value to clients. For her, having the right perspective is crucial to navigating distractions and staying true to her goals.
Dispelling common myths in real estate is also important to Katie. She notes that some people believe Realtors must negotiate aggressively, but in reality, staying true to one’s values and focusing on the common goal—a closed deal—is key. Misconceptions also persist among buyers and sellers, with some sellers expecting their homes to sell instantly and buyers fearing they’ll never afford a house. Katie advises clients to trust their local agent and focus on their personal needs rather than waiting for the perfect market conditions.
Looking to the future, Katie has ambitious goals. She is building systems and a tech stack to improve efficiency and aims to rank higher on Google. While her team was started somewhat prematurely, she is focused on hiring administrative support and systematizing processes to ensure continued growth.
Check out Katie Lucie:
https://www.instagram.com/katielucierealestate/?hl=en
https://www.facebook.com/katielucierealestate/
https://www.youtube.com/channel/UCJmxXh2kO9Lp3qsK9JEs2iQ
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