Social Media Deep Dive with The Millennial Agent Alicia Arritt
On this episode of The Closing Table, we sat down with Alicia Arritt!
To watch the full episode, check it out on YouTube below. In the meantime, here’s a summary of the conversation…
Here’s what you missed from Alicia Arritt…
Alicia’s journey into real estate was marked by a strategic decision to brand herself as the millennial real estate agent. Initially pursuing a college degree in journalism, she found herself in the hospitality industry before ultimately transitioning to real estate. During a course with her previous real estate agency, she adopted this unique brand to set herself apart in a competitive market.
Recognizing the challenges faced by millennial homebuyers, Alicia made it her mission to cater to this demographic. She highlighted the difficulties millennials encounter in the housing market, while also emphasizing that homeownership is an attainable goal. Her passion for educating first-time homebuyers drives her work, and she finds great satisfaction in guiding them through the process.
Alicia’s expertise in social media marketing became a powerful tool in her real estate career. She leveraged platforms like TikTok and Instagram to reach her audience, finding these channels effective for engaging potential clients and providing valuable information. Through informative content, she aims to make the homebuying process less intimidating for millennials.
Alicia discusses the implications of the National Association of Realtors (NAR) settlement on homebuyers in North Carolina. She explains that while the state is already familiar with buyer agency agreements, the mandatory requirement will bring about changes. However, she reassures that these changes are not overly burdensome for agents and buyers due to existing practices.
Alicia then discusses the implications of the National Association of Realtors (NAR) settlement on homebuyers in North Carolina. She explains that the state is already accustomed to buyer agency agreements, which will now become mandatory. Alicia reassures that these changes are not overly burdensome for agents and buyers in North Carolina due to their existing practices.
The MLS system’s inability to disclose buyer agency compensation prompts the need for more research and education for both agents and clients. Alicia emphasizes the industry’s need to adapt to new norms and approaches. She notes that while different strategies are being considered by agencies, the refusal of buyer agency compensation is not expected.
Following that, Alicia stresses the necessity of buyer representation in ensuring clients’ best interests are met. This representation helps reduce fear and nervousness in the market. She underscores the importance of educating sellers on buyer representation’s value, which ultimately aids in maximizing home sales.
Alicia emphasizes the constant changes within the real estate industry and the necessity for adaptation. She advocates for the importance of having a third party in transactions to maintain professionalism and minimize emotional involvement. Buyer agency representation has become a norm, reflecting the industry’s evolution.
One of Alicia’s most memorable transactions was handled remotely through video calls and emails, involving international clients. Despite communication challenges, she successfully closed the deal with last-minute efforts.
Reflecting on her early career, Alicia acknowledges the struggles she faced with no transactions and a lack of client management knowledge. She was close to not renewing her license but joining a real estate team and receiving coaching made a significant difference. Alicia advises new agents to join a team immediately for valuable experience and support.
Alicia started social media marketing 6-7 months into her real estate career, wishing she had begun earlier. She emphasizes the importance of social media, noting that the majority of her clients came from these platforms. Managing social media for her team and a luxury community, she engages her audience with fun, interactive content related to real estate and Disney princesses. Alicia encourages agents to showcase their personality and community involvement on social media, sharing experiences, hobbies, and activities to connect with their audience.
She also highlights the importance of showcasing personality on social media to connect with the audience. She advises sharing personal interests and community involvement, noting that short clips hold people’s attention better and are often more effective. While shorter videos are typically preferred, some subjects may benefit from longer explanations. She recommends taking time and editing carefully when creating video content, using shorter, attention-grabbing clips for effective communication.
Alicia tries to post a TikTok video daily from Monday to Friday, avoiding weekends due to lower audience engagement. Acknowledging the challenge of finding time for consistent posting in the chaotic real estate industry, she shoots content from Monday through Friday and posts roughly three times a week on Instagram due to algorithm changes. She uses a mix of planned and spontaneous content, utilizing opportunities like home showings for posts. Some content is prompted by daily events or news.
Alicia then shares how she was surprised by the upfront costs and lack of practical training in real estate. She found a lack of mentorship and hands-on learning after getting licensed, emphasizing the importance of collaboration and relationships in the industry. She stresses the value of working with other agents to improve transactions.
Similar to the Kio program, Alicia’s Compass Concierge service provides repair and listing assistance for home sellers, covering repairs and maintenance to prepare homes for listing. The Compass Contur Program offers upfront costs for home repairs, which are repaid when closing on the home. This helps avoid negotiating repairs and facilitates quicker, higher-value home sales.
Alicia finds selling in Raleigh exciting due to rapid development and the influx of new residents. The area’s constant expansion and new job opportunities make it a favorite place to live, and she has a personal connection to the region.
Alicia aims to close 7-8 transactions, emphasizing the importance of personal connections and helping clients. Her goals also include supporting an IVF journey and saving for a family trip to Disney World, reflecting emotional and meaningful aspirations. Her goals are driven by a clear vision and understanding of the “why” behind them, ensuring her efforts are purposeful and fulfilling.
Check out Alicia Arritt:
https://www.instagram.com/themillennialrealestateagent/
https://www.facebook.com/millennialrealestateagent
https://www.tiktok.com/@alicia_tmrea?is_from_webapp=1&sender_device=pc
If you loved this episode subscribe so you never miss one! Want more The Closing Table content? Head over to our blog.