The Importance of Real Estate Marketing During a Pandemic
With the use of technology growing and more consumers searching online, digital marketing is the future of real estate.
Technology growth aside, the pandemic has made online interaction a necessity!
Since consumers are wary of going out in public, it’s vital to take marketing efforts online. Keep reading to learn more about real estate digital marketing and how to use your resources!
How Digital Marketing is Transforming the Real Estate Industry
Sure, most potential buyers will make a final decision on a property after seeing it in person. Yet, online listings have proved convenient for realtors and buyers.
Rather than having to drive out to each property to understand the layout and what it looks like, buyers have the option to see detailed photos, videos, and property descriptions first. This makes the process easier for buyers, especially when they have busy schedules!
Technology Advances in the Industry
Most agents use professional photography for the listing photos, leaving potential buyers with dozens of high-quality pictures to sort through.
In addition to the photos, a property description describes the features as it paints a picture of the home! Property descriptions and real estate photos are enough for a potential buyer to get a good feel of the home. However, newer features like 3D tours, aerial photography, virtual staging, and floorplans take the experience to the next level!
These features cut down on the amount of contact required between the agent and buyer, making it a valuable resource during the pandemic.
Utilizing Your Resources
Whether you’re buying or selling during the pandemic, advances in technology should be utilized to the fullest extent.
For example, if you’re an agent, consider going all out with your listing until people feel more comfortable interacting in person. Even if your business was primarily in person, using all the resources available to you is going to set you apart from the competition.
Think of it like this…
A potential buyer is looking to buy in a specific neighborhood. There’s a listing with cell phone photos, no added features, and a sub-par property description. In the same neighborhood, your listing comes complete with professional real estate photos, a 3D virtual tour, aerial shots, a floorplan, and a detailed property description.
Which property do you think the buyer is more likely to see in person?
It’s important to remember that your clients want to feel safe and healthy. They’re risking this to meet with you at a property, so to make the process less overwhelming, offer as much information online as possible!
Who knows, even after the pandemic, you may find that the investment for added features is worth it based on the return.
How Will You Improve Your Real Estate Digital Marketing Efforts?
With face-to-face interactions being paused or lessened, it’s important that your business continues to thrive.
You’ve put your heart and soul into your career, so do you really want to see all that progress threatened? Of course not! Real estate digital marketing is going to help you continue to sell and show properties safely.
To learn more about our real estate marketing services, reach out to us today!