The Real Estate Social Media Checklist: Dos and Don’ts
If you’re a real estate professional, you know that social media is essential to your job. It’s the perfect way to engage with potential clients, market your services, and even get referrals. But with so many guidelines and regulations, it can be difficult to keep track of the dos and don’ts of social media use in real estate. That’s why we’ve created the Real Estate Social Media Checklist: Dos and Don’ts.
Dos: Show Off Your Personality
One of the most important things you can do to connect with your audience and make connections is to show who you are. Showing your personality on social media will make you stand out from other real estate agents and give your followers an idea of who you are and what you do. Your posts should be about more than just selling property, so make sure to show the personality behind the business.
Putting your personality on display will help you stand out from other agents and connect with those who follow you. People are more likely to care about the content that makes them feel something. It also makes your posts more exciting and helps potential buyers learn more about you and what you do.
Try sharing photos of yourself outside of work, behind-the-scenes videos of your listings, or interesting facts about the area. You can also share excerpts from your blog, quotes that move you, or reviews from customers. This kind of content will keep your followers’ attention and give them an idea of what it’s like to work with you as a real estate agent.
Don’ts: Post Photos That Are Not of Your Listings
When you post on social media, it is essential to keep your attention on your real estate listings. When you post photos that aren’t of your listings, it can confuse your followers and make it hard for them to figure out what you’re selling. Your content might also turn them off if it has nothing to do with what they are looking for.
If you’re a real estate agent, for example, posting pictures of the beach or your dinner instead of the homes you’re selling won’t do much to help people find the right home. Stick to the properties you’re showing off, and try to give as many details as you can about each one.
Dos: Use Hashtags
Hashtags are a great way to get more people to see your posts on social media, especially if you work in the real estate business. With the help of hashtags, you can reach a bigger and more specific audience with your posts. Also, they make it easy to organize content and make it more likely that potential clients will find you. For example, people who want to buy or sell a home will be able to find you if you use the hashtags #realestate or #homesearch in your post.
You can also join conversations and talk with other real estate professionals by using hashtags. This can help people make useful connections and work together. By doing this, you can learn from what other people in your field have to say and share your own unique ideas and experiences.
If you’re writing about tips for first-time homebuyers, you might want to include hashtags like #firsthome, #homebuyingtips, #realestatetips, and #firsttimersguide. If you do this, you’ll be able to talk to the right people and join the right conversations.
Don’ts: Use Too Many Hashtags
It can be tempting to put as many hashtags as possible on a post in the hopes that it will reach more people. But this could have the opposite effect because it could seem like too much advertising and spam. Instead, you should use only a few hashtags that are relevant to your post and describe it well.
For example, you could use #realestate #listing #location if you were posting a picture of one of your listings. So, your post will still be detailed enough to get the right kind of attention, but it won’t be too much or turn people off.
Dos: Boost Your Posts
Boosting your posts is a good way to promote your real estate business on social media. It can help bring more people to your listings and get them more attention. Putting money into boosting your posts can be an important part of using social media to market your real estate business.
When you boost a post, you can reach out to specific people, like potential buyers and sellers who might be interested in your services. Boosting your content also makes it easier for users to find it, which makes it more likely that they will follow your page or interact with your post.
For example, you can boost a post to people who live in a certain area if you are selling a house there. So, you can reach people who might be interested in buying the property. You can also boost a post to people who have recently been looking for homes in that price range if you have a new listing. By focusing on certain groups, you can make sure that your content is seen by the right people.
Don’ts: Be Afraid to Experiment
Social media is a platform that changes all the time, so it’s important to keep up with the latest trends and try out different ways to use it. Don’t be afraid to try out new techniques or post different kinds of content to see how your followers react. Experimenting can help you get more people to interact with your page, figure out what kind of content works best, and keep your page interesting.
For example, you could post a video, run a poll, or change the look of photos with different filters. You can also try out different captions, calls to action, and posting times to see which ones work best for you. Keep track of what works and what doesn’t, and change your plan based on what you’ve learned.
Dos: Stay Up to Date With Trends
Real estate agents need to know about the latest trends if they want to keep their online presence fresh and interesting. By staying up-to-date, agents can use the newest social media platforms, content formats, and more to attract potential clients.
One trend in social media for real estate, for example, is the use of video content. Videos can be a good way to show off a property, give potential buyers a tour, or show off features that can’t be seen in pictures. Videos are also shared more often than other types of posts, so they can help you reach more people.
As another example, live streaming is becoming more and more popular. This lets real estate agents show off properties in real-time and answer questions from potential buyers. Real estate agents can stand out from the crowd and get noticed if they keep up with trends like these.
Don’ts: Forget To Proofread
Even if you have great social media content, without proofreading it, people may not want to read it. Misspelled words and typos can make your content look unprofessional and also cause confusion. Every post you make on social media should be proofread before it goes live.
Proofreading is a very important part of writing. If you don’t take the time to check for mistakes, it can hurt your business or personal brand. Also, proofreading helps make sure that your writing is clear and correct. Your whole post can have a different meaning if you make a typo or use the wrong word.
For example, say you’re a real estate agent trying to post a listing online. If you don’t proofread, you might post something like, “We just put up for sale a beautiful four-bedroom house in the city!” You wrote “howse” instead of “house,” which changed the whole meaning of the sentence. By proofreading, you can find these kinds of mistakes before your followers see them.
So don’t forget to proofread your writing before you post it. This small step can help you make sure that your content is correct and looks professional.
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