Video Walkthroughs vs Virtual Tours: What’s the Difference?
We often get asked the difference between video walkthroughs and virtual tours.
Indeed, there are plenty of alternatives to physically visiting a home that can be explored through the use of virtual house tours. Marketing real estate with either real estate video tours or 3D virtual tours is a good idea.
To find out which one is the better fit for you, keep reading…
What is a Video Tour?
To simply put it, a video tour is a walkthrough of a place captured on film, sometimes accompanied by a voiceover, animations, or text that provide additional context and explanation, and even music to set the mood.
With this, storytelling and movement are highlighted. You get to select the shots that are shown so that the property looks its best! Other advantages also include:
- Engages your audience with compelling stories
- Accessible on any screen size
- Quick and Straightforward
- Easily Shareable
They can also be kept as keepsakes for the seller as a reminder of how their old house looked before it was sold.
What is a Virtual Tour?
A virtual tour, on the other hand, provides prospective buyers with a fully interactive 360-degree experience, allowing them to “walk into” the home and adjust their point of view as they see fit. It provides an abundance of details rather than an engaging storyline.
The benefits extend beyond that, however, and include things like: extensive visual immersion, viewer control, and remote tours of houses for ease of access.
Which Is Best for Your Listing?
In this case, it’s totally up to you! The best choices for your listing will depend on a number of factors, including your budget, your client, and the type of home you’re selling.
Videos can be a great way to quickly and easily spread promotional materials. If done right, they add information to a house’s profile that fit the brand and look aesthetically pleasing.
On the other hand, virtual tours might be a better choice if you want a more interactive cutting-edge method to market and sell your listing. This is better than a normal walkthrough for high-value properties with plenty of rooms.
You can, of course, also make use of both approaches. We’re here to help you with either option or to have a further discussion about them if you’d like!
Selling a property? Reach out to us today to learn more about our professional real estate videos, virtual tours, and other marketing services!
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